A five-day SEO audit that follows one visitor
Choose one representative task: a visitor wants to know whether a service covers their situation and, if it does, how to make an enquiry. Now plan an SEO audit around that complete visit instead of
Ideas, observations & things worth sharing
Digital Working Notes
Occasional notes on practical digital marketing and measurement.
Words by Thomas Lo
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4 storiesFresh perspectives
A thank-you page is not proof that the enquiry arrived
Trace a form submission through to the team that receives it. A successful screen and a usable enquiry are separate things to verify.
The field that prevents a useful reply
Required form fields should help the business answer the enquiry. A demand for information the visitor cannot know can interrupt an otherwise suitable conversation.
Keep campaign names readable six months later
A modest naming convention helps colleagues identify purpose, market and campaign phase without having to reconstruct the launch meeting.
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